A calm training platform for people building sustainable fitness habitsThis project was built for Unna (Pty)Ltd across fitness with a focus on product strategy, ui direction, content system.Unna wanted to make structured training feel less intimidating for people returning to movement. The challenge was to motivate without using the aggressive language common to fitness platforms.
Brand System
The identity uses measured color blocks, generous breathing room, and progress lines that feel like a steady pulse rather than a leaderboard. The same system guides workouts, reminders, and coach content.
Typography
A sturdy humanist sans makes instructions easy to scan during a workout, while a softer italic cut adds warmth to coaching notes and recovery stories.
DeliverablesProduct Strategy, UI Direction, Content System