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Tallow

A clear financial identity for a modern savings and lending platform

ClientTallow Finance.
DeliverablesBrand Strategy, Product UI, Campaign Toolkit
Year2026
Visitwww.tallow.com
Moya House project
Moya House project
Moya House project
Moya House project
Moya House project
Moya House project
Moya House project

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Tallow

FinanceThe Challenge
A clear financial identity for a modern savings and lending platformThis project was built for Tallow Finance across finance with a focus on brand strategy, product ui, campaign toolkit.Tallow needed to make complex financial products feel understandable to first-time investors without losing credibility with experienced customers. Trust had to be designed into every interaction.
Brand System
The identity is built around a stable horizon line and transparent layers, turning growth, balance, and movement into a visual vocabulary. A disciplined information system keeps the brand calm when the numbers are not.
Typography
A precise grotesque handles rates, terms, and calls to action, with a humanist companion for guidance and long-form explanations. Hierarchy does the reassuring work.
DeliverablesBrand Strategy, Product UI, Campaign Toolkit
ClientTallow Finance
Year2026
Visitwww.tallow.com