Read story

Redline

A performance cycling identity connecting riders, clubs, and kit

ClientRedline Inc.
DeliverablesIdentity, Kit System, Race Graphics
YearS 2026
Visitwww.redline.com
Common Thread project
Common Thread project
Common Thread project
Common Thread project
Common Thread project
Common Thread project
Common Thread project

Previous

Beano's Cafe

Next

Unna

Redline

Sport & CyclingThe Challenge
A performance cycling identity connecting riders, clubs, and kitThis project was built for Redline Inc across sport & cycling with a focus on identity, kit system, race graphics.Redline needed to unite independent riders and partner teams under one system without making them look identical. Every element had to remain legible on a moving rider, a small screen, or a race-day banner.
Brand System
A split-line R creates a directional mark that can be repeated as a route, a frame, or a speed stripe. Teams can change color and supporting graphics while the core gesture stays recognizable.
Typography
A condensed grotesque gives the wordmark and race numbers urgency, with a tabular monospace handling rider data, distances, and performance metrics.
DeliverablesIdentity, Kit System, Race Graphics
ClientRedline Inc
YearS 2026
Visitwww.redline.com