A clean, botanical skincare system for sensitive skinThis project was built for Ilia Inc across beauty with a focus on packaging, art direction, retail system.Ilia's natural ingredients story was being lost among louder clean-beauty competitors. The challenge was to communicate efficacy and transparency without making the brand feel medicinal.
Brand System
A simplified botanical line drawing becomes a quiet proof point across packaging and digital touchpoints. White space, ingredient-led imagery, and restrained color let the formulas feel precise and approachable.
Typography
A refined serif gives product names a natural, editorial quality, paired with a clear grotesque for claims, ingredients, and routine guidance.
DeliverablesPackaging, Art Direction, Retail System
