A soft, sensorial skincare world for an everyday beauty ritualThis project was built for Rhode skin across fashion & beauty with a focus on campaign, packaging, digital direction.Rhode had built a strong social following, but its visual language needed to stretch across a growing skincare range without losing its intimate, founder-led character.
Brand System
The system pairs quiet product compositions with close, human details: skin, hands, reflections, and soft surfaces. Packaging stays low-key so the ritual and the product texture do the work.
Typography
A rounded neo-grotesque gives the brand its friendly, conversational tone, while a narrow utility face organizes formulas, shade names, and routine steps.
DeliverablesCampaign, Packaging, Digital Direction