A warm cafe brand bringing familiar South African comfort food to more townsThis project was built for Beanos across food & drinks with a focus on brand identity, packaging, signage.Beano's was growing beyond its original cafe, but each location felt slightly different. The challenge was to create a recognizable food brand that still felt local, generous, and made for daily visits.
Brand System
A hand-drawn bean character, bold menu colors, and paper-like textures turn the brand into a lively neighborhood signpost. The visual language works on cups, storefronts, menus, and social posts.
Typography
A chunky display face gives menus and signage an immediate appetite appeal, supported by a readable humanist sans for prices, ingredients, and ordering information.
