A global sports campaign turning everyday effort into momentumThis project was built for Nike across sports with a focus on campaign strategy, film direction, social toolkit.The campaign had to speak to elite athletes and first-time runners at the same time. The challenge was to make progress feel visible without reducing sport to a single winning moment.
Brand System
A rising slash cuts through photography, copy, and film as a shared signal of forward motion. Athlete-led stories keep the system human, while the graphic device gives every market a common pulse.
Typography
A heavy condensed sans makes short statements land at speed, with an italic companion that adds movement to route information, captions, and athlete stats.
DeliverablesCampaign Strategy, Film Direction, Social Toolkit
