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Hearth

A grounded hospitality brand built around shared meals and slow living

ClientHearth.
DeliverablesBrand Identity, Interior Graphics, Menu System
Year2025
Visitwww.hearth.cyi
Hearth project
Hearth project
Hearth project
Hearth project
Hearth project
Hearth project
Hearth project

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Hearth

Food & DrinksThe Challenge
A grounded hospitality brand built around shared meals and slow livingThis project was built for Hearth across food & drinks with a focus on brand identity, interior graphics, menu system.Hearth had a strong local following but its new spaces needed to feel connected. The challenge was to express warmth and craft without turning the brand into a nostalgic restaurant cliche.
Brand System
A simple hearth-shaped frame appears across menus, wayfinding, and social content, giving different locations a shared sense of place. Documentary photography keeps the people and making process visible.
Typography
A sturdy old-style serif brings the voice of a printed menu, paired with a practical sans for reservations, menus, and service information.
DeliverablesBrand Identity, Interior Graphics, Menu System
ClientHearth
Year2025
Visitwww.hearth.cyi