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Echelon

A data-led cycling brand for riders who train with intention

ClientEchelon.
DeliverablesBrand System, Data Visualisation, Product Launch
Year2023
Visitwww.echelon.fyi
Echelon project
Echelon project
Echelon project
Echelon project
Echelon project
Echelon project
Echelon project

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Echelon

SportThe Challenge
A data-led cycling brand for riders who train with intentionThis project was built for Echelon across sport with a focus on brand system, data visualisation, product launch.Echelon's tools were powerful but intimidating to riders who were still learning how to read their own performance. The challenge was to make precision feel motivating, not punishing.
Brand System
Concentric route lines and elevation marks turn training data into a recognizable visual language. Close-up images of effort and terrain soften the technical system and keep the rider at its center.
Typography
A technical grotesque makes metrics and labels precise, while a wider bold cut gives training stories and product launches a more physical, energetic voice.
DeliverablesBrand System, Data Visualisation, Product Launch
ClientEchelon
Year2023
Visitwww.echelon.fyi