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Porsce 911

A digital showroom for the engineering drama of the 911

ClientPorsche.
DeliverablesDigital Showroom, Art Direction, Motion System
Year2026
Visitwww.porsce.com
Luma project
Luma project
Luma project
Luma project
Luma project
Luma project

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Porsce 911

Sport & CarsThe Challenge
A digital showroom for the engineering drama of the 911This project was built for Porsche across sport & cars with a focus on digital showroom, art direction, motion system.The 911 has decades of visual history, but a digital launch can easily become a gallery of predictable beauty shots. The challenge was to make engineering, handling, and heritage feel immediate on screen.
Brand System
A continuous road line guides the experience from performance data to detail views, shifting between a technical drawing and a driving route. Deep red accents give the precision system a pulse.
Typography
A disciplined grotesque handles specifications and controls, while an italic display cut adds speed to model names and launch statements.
DeliverablesDigital Showroom, Art Direction, Motion System
ClientPorsche
Year2026
Visitwww.porsce.com