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It's Okay

A travel journal documenting places through food, people, and detours

ClientIt's Okay.
DeliverablesEditorial Identity, Art Direction, Digital Journal
Year2023
Visitwww.itsokay.fyi
Afterglow project
Afterglow project
Afterglow project
Afterglow project
Afterglow project
Afterglow project
Afterglow project

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It's Okay

TravelThe Challenge
A travel journal documenting places through food, people, and detoursThis project was built for It's Okay across travel with a focus on editorial identity, art direction, digital journal.It's Okay wanted to move beyond polished destination guides and show the uncertainty that makes travel memorable. The challenge was to create a journal that felt personal without becoming a private diary.
Brand System
A passport-stamp motif gives each place a distinct mark, while loose image crops and handwritten notes preserve the feeling of a page made on the road. The system is curious, imperfect, and easy to extend.
Typography
A narrow editorial serif gives stories a sense of place, while a friendly sans handles practical details such as routes, dates, and recommendations.
DeliverablesEditorial Identity, Art Direction, Digital Journal
ClientIt's Okay
Year2023
Visitwww.itsokay.fyi